There’s something about stepping into a Casino that says “let’s party.” The flashy decor, the upbeat music and the opportunity to try out your luck at games from blackjack to roulette make casinos an exciting place to spend time. But this isn’t a random phenomenon – casinos are designed to keep you there by playing on your weaknesses. In this article we explore the methods that Casinos use to keep you gambling all night long.
What’s more, they’re designed to do so in a way that doesn’t necessarily hurt your wallet in the long run. This is because the majority of casino revenues come from events and group business. This includes things like meetings, weddings, bachelorette parties, and family reunions. As a result, casinos are often very large facilities with luxurious hotel offerings, cutting-edge technology, flexible meeting and event spaces, award-winning restaurants, and so on.
But if you’re just trying to attract group and event bookings, then you only have demographic information about the people who show up at your doors. You don’t know if they’re on a work trip with an hour to kill, or whether they’re visiting from out of town and are looking for a good time. You need to understand what job your audience is hiring you to do and then ensure that all aspects of your venue deliver on it. To help you do that, Cvent has a number of solutions that can improve your discoverability and make it easier for planners to find you when they’re ready to book.